Sunday, June 15, 2014

Happy Father's Day: Kaplan Would Like to Capitalize on Your Parentally-Caused Feelings of Inadequacy

Lately I've been toying with the idea of an MBA. I've gotten as far as getting a decent score on the GMAT and I'm starting to look at some applications. Now that I'm done with my test prep materials, I went to the website to see if I could give my online resources (practice tests and sample questions) to someone if I give away my test prep book, and here is the homepage of the GMAT section of the Kaplan website today:



So basically, "Happy Father's Day! Give your dad the gift of doing something else with your life!" Marketing is tricky sometimes, not every holiday requires a sale from every vendor.

Also... to be clear, I did not save $150 on GMAT prep because I only spent about $30. Pro-tip: Buy a book, they give you access to online materials like practice tests for free with the book.

Happy Father's Day! Call your dads!